WHAT IS THIS? A CENTER FOR ANTS?
(ZOOLANDER)
Annual fashion event morphs into year-round mentoring campaign.
CLIENTS Little Black Dress Designer Foundation and LLC
CONTENT DEVELOPMENT Jeff Shell, Andrew Finney
GRAPHIC DESIGN Andrew Finney
PHOTOGRAPHY Kennon Evett
A system of brand elements and numerous print and digital media were developed to unify existing LLC and non-profit entities and to promote their respective goals and events as a singular campaign. Simultaneously appealing to four audiences: the local philanthropic community to recruit donors and sponsors, Texas fashion students to enter the state-wide design competition, Houston’s social landscape to promote premiere fashion events, the who’s who of Houston and Dallas s
Tri-fold brochure sent out to raise money for the scholarship fund.
Infographic for a pitch deck to potential corporate sponsors.
Infographic for a pitch deck to potential corporate sponsors.
Main visual for the main events in Houston and Dallas.
Runway brochure for the 6th annual LBDD main event/fashion show in Houston, Texas.
THE MUSE REVEAL: The 2014 finale event kicked off the 5th annual Fashion Houston with the reveal of the muses re-made dresses.
